We aRe SpinDye and Björn Borg enters into collaboration agreement

Today We aRe Spin Dye (WRSD) presents a collaboration agreement between the two companies that paves the way for jointly reducing the environmental impact from dyeing of textiles in production of Björn Borg's collections.

The companies have agreed on the forms of cooperation and a plan for the implementation of WRSD's technology. Today's agreement lays the foundation for the possibility of a long-term collaboration that is positive for both the companies and the environment.

• We are sincerely happy to be able to present today’s news of a collaboration between Björn Borg and WRSD. From WRSD's perspective, Björn Borg is a brand with a product range that fits exceptionally well with WRSD's offering, says Andreas Andrén, CEO of WRSD.

• With sustainability as one of three focus areas for our operations, we are committed to following the UN's 1.5-degree goal and the cooperation with WRSD is completely in line with that. As much as 98% of our emissions come from production and a significant part of it lies in the dyeing process. With WRSD's process, we drastically reduce both water and chemical use, but also waste, energy consumption and CO2 emissions. Initially, we will use WRSD for a number of garments in our Spring / Summer, High Summer, and Autumn / Winter collections 2023, comments Mija Nideborn, Product and Sustainability Manager at Björn Borg AB.

Important information

This is information that We aRe SpinDye (WRSD) AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, at 08:30 CEST on December 8, 2021.

About Björn Borg

The Björn Borg Group owns and develops the Björn Borg brand. The focus of the business is underwear, sportswear and bags as well as licensing of shoes and glasses. Björn Borg's products are sold in about 20 markets, the largest of which are Sweden and the Netherlands.

About We aRe Spin Dye

The company is a Swedish cleantech company that provides a technology platform for production and quality control that enables players in the fashion and apparel industry to significantly reduce their environmental impact. The company's business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a simple and user-friendly way.