VMLS technology to power market leading telco loyalty program

This week at Gitex, Visa and E& - (etisalat and) announced their new extended cooperation utilizing Visa VMLS (Visa Merchant Loyalty Solutions) SaaS technology suite. 
The technology behind VMLS is provided by Danish SaaS company, Loyal Solutions.

E& announcement at Gitex:

We are excited to announce our partnership with Visa to launch Smiles Card-Linked Offers via the Visa Merchant Loyalty System (VMLS).
Customers can now earn Smiles points when they use linked payment cards at partner merchants. This partnership also helps brands drive footfall and transactions by rewarding their customers with Smiles points.

" At Loyal Solutions, we are proud that VMLS has been selected by E& for the market leading Smiles program. It is so gratifying and motivating for all of us at Loyal Solutions to see VMLS technology enabling payment/card-linked loyalty programs in such a wide variety of industries.
A big thank you to the Visa Cemea team for bringing this to life” states Peter Kisbye, CEO at Loyal Solutions

Want to learn about what VMLS can do for you? : Click here

About E& (Etisalat)

Since 1976, we have pioneered new technologies and brought these to new people and new places. First as the Emirates’ telephone company, today as the global technology group, e&.
Learn more:  https://www.eand.com/en/who-we-are.html