Victoria Beckham Ltd introduces Bambuser’s shoppable video solution in line with its denim refresh
Stockholm / London – October 3, 2024 – Victoria Beckham has partnered with video commerce platform Bambuser to create a seamless shopping experience through video commerce, starting with the brand’s newly launched denim collection.
The new denim collection will be showcased through high-quality video, available on Victoria Beckham’s website and social media channels. This initiative marks a bold step for Victoria Beckham as it looks to experiment with fresh digital strategies to stay ahead in the competitive fashion industry.
“We're excited to introduce video commerce for the launch of our denim collection and push the boundaries of how fashion can be presented and experienced. By integrating our social channels with our e-commerce platform, we're providing our customers with an immersive and convenient shopping experience” said Kate Hurrell, Head of E-Commerce at Victoria Beckham Ltd.
On-demand video content will be available on the product detail pages, ensuring regular engagement with the brand’s audience and allowing customers to explore the collection at their convenience.
“We are thrilled to partner with Victoria Beckham and support their innovative approach to video commerce. Their creativity and vision align perfectly with our mission at Bambuser, and we can't wait to see the impact of this collaboration" said Maryam Ghahremani, CEO of Bambuser.
