Veg of Lund launches in Germany with Velivery
Germany’s largest and most diverse vegan online shop, Velivery, will start selling DUG. All three variants of the plant-based potato drink will be available as of September 2023.
Veg of Lund continues international expansion. Following other leading retailers countries in Europe and Asia, such as Switzerland, Denmark, Poland and Japan, Germany is next in line.
“The demand from German consumers has been made clear to us via various channels and contacts and it is great to finally be able to meet this demand via Velivery. Velivery is Germanys largest online shopping destination for vegan food serving both consumers and professional kitchens. Entering the market with an online partner will both create visibility and association that enable us to continue building a business in the German market over time,” says Fredrik Carling, CEO of Veg of Lund.
“Milk substitutes are extremely popular with us at Velivery and we already offer a broad range of alternative products in that field. With the DUG products we are going to launch a potato-based novelty which surely will interest our customers a lot”, says Stephan Scherer, Product Manager at Velivery.
Veg of Lund has production at a contract manufacturer in northern Germany that delivers to markets in northern Europe.
“With Velivery, we are following our strategy of launching with leading, quality players who position Veg of Lund’s products as part of the next generation of plant-based foods. With a successful launch, there are conditions for additional orders,” comments Fredrik Carling.
For more information, please contact:
Veg of Lund AB
Fredrik Carling, CEO
Telephone: +46 703 121 942
E-mail: [email protected]
About Veg of Lund AB (publ)
Veg of Lund AB (publ) develops, markets and sells plant-based foods that meet consumer demands for taste and sustainability. Veg of Lund has its roots in research at Lund University and the company’s business concept is to use its knowledge, patented methods and innovative solutions to develop and sell tasty, climate-smart and locally produced products based on potatoes. Veg of Lund offers alternatives to dairy products (milk drinks) and snacks (smoothies) and also develops meat alternatives. The company’s products are sold under the DUG brand to consumers, restaurants and food companies in Sweden, Switzerland, Denmark, England, Ireland and Japan. The company has the ambition to expand mainly in Europe and Asia. The share is listed on Nasdaq First North and trades under the name VOLAB. Read more at ir.vegoflund.se. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: [email protected].