Summer greetings from our CEO

Dear Shareholders,

Summer Holidays are coming up and it is time to relax, charge the batteries, and create new memories with family and friends.

We are putting behind us a busy first half year and reflecting upon our key achievements makes me proud. As an organization we have taken important steps on our journey to become a leading technology company that makes valuable insights easily available for businesses to accelerate growth.

The first part of our journey is all about making sure that we have a solid foundation to scale from. Our strategy has been revised to reflect our ambition and the rough macroeconomic environment that are facing businesses. Further we have started implementing a new set of corporate values supporting our strategic execution.

Change is never easy, and I am really thrilled to see how we as an organization have managed to execute on our strategy without losing business momentum.

To reach profitability in all operations as fast as possible, we have been prioritizing profits before growth, and will continue to do so. In the first half year we implemented several concrete measures to support this goal and I am excited that we already now are seeing the positive effect of those on our profitability. To support growth, we also implemented our new marketing strategy, and I am happy to share that we are already now witnessing positive effects of this, generating business leads across our product portfolio.

Our decision to base our value proposition on our Prism Cloud platform has already proven positive. Internally it has been a great catalysator for tearing down silos and promote a allowed us to work as one company. More important though, is that it has allowed us to create a stronger value proposition and improved our competitive differentiation.

Through cross company collaboration we have managed to strengthen our Prism analytics services and I am excited to share that we, despite the macroeconomic turmoil, are seeing increased demand for Prism Analytics. The number of customers is growing and so is the SaaS revenue.

Working together as one company also allowed us to fast track the launch of Prism Sales. Despite that it is still a beta version we have already successfully signed and implemented customers.  The service is like our other services delivered as SaaS and billed on a recurring basis. With the overwhelming positive response, we have received on this service I am sure that the future is bright for Prism Sales. Further, as Prism sales easily integrates with Prism analytics, I expect a certain level of cross sell opportunities.

Partners are and will always be of great importance to us, both when it comes to strengthening our value proposition and our go to market capacity. Now, however, we only prioritize the partners that can strengthen our distribution. During the first half year we expanded our partners to include PengVin, Idea Fix and Ampilo. In addition, we have worked to strengthen the partnership with Dun & Bradstreet.

Last year´s summer greetings referred to a POC with a multinational company. As earlier communicated, the POC was successful, and we have started invoicing for the service. As the company represents a great distribution opportunity for Prism analytics, I am thrilled to share that we are currently in discussion with them about distributing Prism analytics. The discussions are targeted to conclude early autumn.

Following the summer holidays our primary focus will be on commercial execution. We will continue to develop existing partnerships and expand with new. Further we will strengthen our marketing and direct sales capacity. We will also strengthen our Prism analytics value proposition by adding AI and complement our services with Prism growth.

I enter holidays with a strong confidence that we are on the right track and can hardly wait to come back and continue our exiting journey

I wish you all a nice summer and look forward to seeing you soon for a live demo of our product portfolio.

Best regards

Kenneth Dalquist valbøll

CEO

SpectrumOne AB
The Home of PRISM

For further information contact:
Kenneth Dalquist Valböll CEO
+47 99283 500,
[email protected]

Certified Adviser:
Aktieinvest FK AB (556072-2596)
Box 7415 103 91 Stockholm
Telefon: +46 8 506 517 03
[email protected]

About SpectrumOne AB
SpectrumOne is a leading technology company delivering an advanced Data Management, Analytics & Communications platform suite. Offered in a SaaS online service shipping with rich market data from various professional providers, SpectrumOne provides a unique solution to many leading actors across industry segments in various countries. Enabling clients with fast and easy access to data insight and visualization coupled with powerful search, segmentation, and mapping features. SpectrumOne allows data to be quickly enabled and operationalized, driving activities from customer communication to data science supporting business analysis, strategy, and growth. All of which can be enabled the same day with immediate results. SpectrumOne´s headquarter is based in Stockholm, Sweden, responsible for Nordic sales and strategy, with additional sales and business development located in Norway, Finland and Belgium.  SpectrumOne is listed on Nasdaq First North Growth Market in Stockholm