Strong growth for nicotine online in 2023 as Swedish e-commerce declines
The E-commerce Indicator report for December 2023 by the Swedish Retail Federation (Svensk Handel) reveals a decrease in e-commerce turnover. Nevertheless, nicotine and tobacco products indicate strong growth in turnover compared to the same period last year.
As per the report, e-commerce turnover, measured in terms of Swedish consumers' transactions with exclusively Swedish operators, has decreased by 10 percent compared to the corresponding month last year.
While the number of online shoppers increased in December compared to the same period last year, the report notes a decrease in the average purchase amount this year compared to 2022.
Notably, nicotine and tobacco products have shown a substantial 21 per cent growth in 2023 compared to the previous year. This stands in contrast to the broader e-commerce landscape, which has witnessed a significant decline in 2023, with various product categories facing setbacks.
Access the full report (in Swedish) here.