QIIWI GAMES AND ALL3MEDIA INTERNATIONAL STARTS GLOBAL SOFT LAUNCH OF NEW MOBILE GAME KITCHEN NIGHTMARES: MATCH & RENOVATE

Mobile games developer and publisher Qiiwi Games and leading independent distributor All3Media International today announce the start of the global soft launch of the new mobile game Kitchen Nightmares: Match & Renovate. Based on the iconic American reality television series format, the game is now available on Android and iOS in all countries of the world.

About Kitchen Nightmares:

Kitchen Nightmares is an American reality television series, in which a chef is invited by the owners to spend a week with a failing restaurant in an attempt to revive the business. Original series ran for six seasons on Channel 4 in the UK, and sold to US, Japan, Australia and Brazil, and widely across Europe including Netherlands, Poland, Spain, Germany and Portugal. US version ran for seven seasons on FOX, and has sold to Spain, South Korea, Mexico, Canada and France amongst others. The format has been created in over 25 local versions with a total of 100 seasons and 1,500 episodes produced.

About the game: Kitchen Nightmares: Match & Renovate

Designed for mobile platforms including Android and iOS, match-3-based game Kitchen Nightmares: Match & Renovate is the second collaboration between All3Media International and mobile game developer Qiiwi Games. Players join Chef Tony Regoli to save misguided chefs and their crumbling restaurants from the brink of failure. With great expertise and fine taste, Chef Tony Regoli steps up to restore the most shocking venues in town. It’s up to the player and him to set things right!

These restaurant owners are in dire need of a wakeup call from their Kitchen Nightmares! Only one chef can lift these flawed and stubborn individuals and help turn their failing restaurants into successful businesses!

Based on the hit TV Series, Kitchen Nightmares is an exciting and dynamic puzzle game with colorful characters from all walks of life. Each chef that you encounter has a unique personality and represents different cuisines. 

Since June 2021, the game has only been available in selected markets in a so-called locked soft launch. During the soft launch, Qiiwi and All3Media International have continued to optimize the gaming experience, added more content and more features. During the locked soft launch, the game has performed well, which has now led the parties to choose to extend the game into a global soft launch.

In the global soft launch, the game will be evaluated in major markets such as the UK and US with the aim of increasing marketing investments for the game in each market as soon as possible which then means the game can start its global launch.

More info about the game can be found on: https://www.qiiwi.com/kitchen-nightmares/

Erik Dale Rundberg, CEO at Qiiwi Games, comments:

” Our Kitchen Nightmares team has been working focused with the games since the start of the soft launch in June which now have led us into being able to extend the game into a global state. During the locked soft launch, the game has shown good key figures.

Going forward, we will work to analyze the performance of the game in major markets and draw conclusions about how we will best increase the player base of the game with more powerful investments in marketing. In addition to this, our team is continuing to add features and content to increase player engagement and ARPDAU.

Together with All3Media International, we are also working to promote the game on social media channels that exists for Kitchen Nightmares, where we expect to reach fans of the series all over the world. "

For additional information:

Erik Dale Rundberg, VD, Qiiwi Games AB
Telefon: +46709260697
E-mail: [email protected]

Certified Adviser:

Aktieinvest FK AB
Telefon: +46 8 506 517 03
[email protected]

About Qiiwi Games AB

Qiiwi Games is a developer and publisher of games for mobile platforms such as iOS and Android. The Company’s current operations started in 2012 and the Company has studios in Alingsås, Sweden and Nicosia, Cyprus. Qiiwi Games focuses on developing mobile games targeting “Casual Gamers” within the genres Match-3, Word/Puzzle and Trivia. The Company’s slogan is “Adventures for Everyone”.

About All3Media International

All3Media International distributes popular, award-winning TV programmes to over 1,000 broadcasters and media platforms around the world.

The company has been celebrated for producing, marketing and distributing quality, ground-breaking and pioneering shows to a global audience – consistently topping the Broadcast and Televisual annual Indies Surveys and we have been awarded the Queen’s Award for Enterprise in recognition of our growth – twice. Our catalogue contains over 15,000 hours of content across all genres.

As well as Britain’s top-selling drama series MIDSOMER MURDERS, our quality scripted content includes FLEABAG, THE MISSING, SKINS, MYSTERY ROAD, NATIONAL TREASURE, LIAR and VAN DER VALK. Non-scripted and format highlights include GOGGLEBOX, UNDERCOVER BOSS, GORDON RAMSAY’S 24 HOURS TO HELL AND BACK, FLIRTY DANCING, THE DOG HOUSE and RACE ACROSS THE WORLD. As part of the UK’s leading multi-label studio we partner with industry-leading UK and international producers – including our own studios – in developing, financing and delivering content and formats.