Polish drugstore chain Rossmann launches DUG
As of October 2023, Rossmann will start selling DUG in Poland. Rossmann is Poland’s largest drugstore chain with the very selected healthy/natural food section and for its launch has placed an order for Veg of Lund’s two (DUG Original and DUG Barista) variants of the plant-based potato drink.
Rossmann is a drugstore chain operating in Germany, Poland, Czech Republic, Hungary, Turkey and Albania. The company has been operating in Poland since 1993. It has more than 1700 stores across the country. The launch will be done in 50 stores and based on the seals result, DUG potato drink might be extended to the whole chain.
“It is very gratifying that Rossmann chooses to launch DUG. The chain has a strong market position in Poland and the fact that our drink will be sold in their stores means that we have a great opportunity to reach many new consumers,” says Fredrik Carling, CEO of Veg of Lund.
Veg of Lund has contract manufacturer in northern Germany that delivers to markets in northern Europe.
“With Rossmann, we are following our strategy of launching with leading, quality players who position Veg of Lund’s products as part of the next generation of plant-based foods. With a successful launch, there are conditions for additional orders. The broad and significant launch planned by Rossmann testifies to the relevance and possibilities of the DUG concept and strengthens our focus on international expansion,” comments Fredrik Carling.
For more information, please contact:
Veg of Lund AB
Fredrik Carling, CEO
Telephone: +46 703 121 942
E-mail: [email protected]
About Veg of Lund AB (publ)
Veg of Lund AB (publ) develops, markets and sells plant-based foods that meet consumer demands for taste and sustainability. Veg of Lund has its roots in research at Lund University and the company’s business concept is to use its knowledge, patented methods and innovative solutions to develop and sell tasty, climate-smart and locally produced products based on potatoes. Veg of Lund offers alternatives to dairy products (milk drinks) and snacks (smoothies) and also develops meat alternatives. The company’s products are sold under the DUG brand to consumers, restaurants and food companies in Sweden, Switzerland, Denmark, England and Ireland. The company has the ambition to expand mainly in Europe and Asia. The share is listed on Nasdaq First North and trades under the name VOLAB. Read more at ir.vegoflund.se. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: [email protected].