PolarCool expands in American Football with Hamburg Sea Devils

PolarCool AB (publ.) has signed an agreement with the Hamburg Sea Devils for the use of the PolarCap®, marking its second partnership in the European League of Football (ELF). This follows the previously signed agreement with Raiders Tirol, further solidifying PolarCool’s presence in American Football—a key target market with significant financial potential.

The ELF is a professional league featuring 17 club teams from eight countries in Europe. With both Hamburg Sea Devils and Raiders Tirol now utilizing the PolarCap®, PolarCool is taking important initial strides in providing concussion management solutions to the sport.

PolarCool CEO Erik Andersson comments;

-We are excited to welcome the Hamburg Sea Devils as our latest partner in American Football. With the high concussion rates, American football represents a very interesting market for us as we continue our commitment to improving players’ safety.

The American Football market holds significant potential for PolarCool, with the NFL alone generating over $15 billion annually and millions of players at various levels. While individual agreements have limited financial impact, these partnerships have strategic value as they are important in PolarCool’s long-term expansion.