PolarCool appoints Chief Commercial Officer EU and accelerates expansion
The med-tech company PolarCool AB (publ.) has appointed Tom Mockford as Chief Commercial Officer EU. In this key role, Tom will be responsible for the company's ongoing international expansion, with a particular focus on Europe.
In his new role, Tom Mockford will have overall responsibility for PolarCool’s European sales organization and play a central role in the company’s continued expansion. He will lead efforts to establish strategic partnerships with leading European sports clubs, organizations, and leagues.
Tom brings valuable experience in sports technology sales and medical innovations, along with a strong academic background in sports science—highly relevant for PolarCool’s expansion efforts. He has an extensive network within the European sports industry, particularly in the concussion segment. Most recently, he held a leadership role at HITIQ, where he contributed to the development of head injury surveillance and concussion assessment technologies.
Tom has also successfully introduced new technological innovations to the European market, including Catapult Sports in the 2010s—a technology that has since become a standard in professional sports for monitoring and improving athlete performance. In addition to his commercial expertise, he also has medical experience, including four years as a Sport Science Officer at Chelsea FC.
Tom Mockford comments;
-I’m honored to be joining PolarCool at such a transformative time. The opportunity to promote an innovative, scientific and research backed solution that significantly improves concussion recovery is incredibly compelling. Throughout my career, player welfare and performance have been at the core of every project I’ve undertaken, making PolarCool a perfect alignment with my values and professional mission. I’m excited to showcase PolarCool’s groundbreaking technology across the professional sports industry. The PolarCap® System has the potential to make a significant impact on athlete safety across the world and I look forward to demonstrating its value at the highest levels of competition.
PolarCool’s CEO, Erik Andersson, comments;
-Our plan has been to recruit a new sales director at the beginning of 2025 to increase our sales in Europe. I am very impressed by Tom’s academic background and achievements in medical technology and sales. His extensive network in football and experience with scale-up journeys similar to ours will be extremely valuable for PolarCool.
Tom Mockford will start the role on February 27th, 2025.