OrganoTex launched towards golf retail. Dormy, Sweden's largest golf retail chain, first out through a new collaboration.

OrganoClick's brand OrganoTex and Abacus Sportswear starts a collaboration and together launches the OrganoTex product range to golf retailers. Abacus Sportswear is a well-known golf brand and is the market leader in Sweden in shell clothing and is currently represented in 170 stores and golf shops. Through its own sales force, Abacus will market and sell OrganoTex to all customers within its segment in Sweden. First result of the collaboration is Dormy, Sweden's largest golf retailer, which will launch OrganoTex in selected stores and online in May.

"We at Abacus look forward to selling OrganoTex products on the Swedish golf market. It feels exciting to be able to offer our customers a complete range of aftercare products to maintain function and comfort in clothes and shoes used on and off the golf course," says Andreas Brandt, Sales manager at Abacus.

Abacus is a strong brand in golf with ambitious sustainability work. Through the partnership OrganoTex reaches out with its green technology in a new business segment and can reach a new customer category.

"The collaboration gives us a strong presence in a new customer category and we are very happy to be able to do this together with a strong player with wide distribution who also shares our commitment to sustainability. We see a clear trend to take care of the clothes you already have and through the collaboration we can now meet the demand and become available to more customers. With OrganoTex, you extend the life of the garment and restore its original function and water repellency," says Susanne Karlsson, sales manager for OrganoTex at OrganoClick.

About Abacus:

Abacus Sportswear is a Swedish company founded in 1991 and is a pioneer in high-performance stretchy waterproof materials. Abacus manufacture smart, technical clothing - this combined with Swedish quality and design means that you can be confident in being able to put your focus where it belongs - on your game. Today, Abacus is available in 28 countries, and has a strong market position in Sweden, Denmark, Norway, Finland, Great Britain, Ireland, Holland, Germany and Spain.

About OrganoTex:

OrganoTex® is a Swedish innovation based on a patented green technology inspired by the water-repellent properties of the lotus plant. The brand includes textile and shoe waterproofing, detergent products for functional garments and a industrial DWR. All products are PFAS-free and readily biodegradable – so nothing is left in nature. OrganoTex is owned, developed, and manufactured by the Swedish greentech company OrganoClick. For its green innovations, OrganoClick has won a number of awards. www.organotex.com, www.organoclick.com .

Press contact: Susanne Karlsson, Sales manager , [email protected], +46 (0)72 194 52 72