OrganoClick's brand OrganoTex has signed a central agreement with Burdock Outdoor Group, the leading retail chain in hunting and fishing in the Nordic region
OrganoTex and Burdock Outdoor Group are initiating collaboration and launching the OrganoTex product range in their store network. Burdock Outdoor Group operates 170 stores in the Nordic region under the brands Jaktia, Interjakt, and Interfiske, making it the leading player in the hunting, outdoor, and sport fishing industry. The OrganoTex product range has previously been available in some Jaktia stores in Sweden, but with this new agreement, it opens up for distribution in all stores within the group.
"The collaboration means that we gain a strong presence in a new customer category and reach a broad audience with our green technology in a new industry. We see a clear trend to take care of the clothes you already have and through the collaboration we can now meet the demand and become available to more customers. With OrganoTex, you extend the life of the garment and restore its original function and water repellency," says Susanne Karlsson, sales manager for OrganoTex at OrganoClick.
About Burdock Outdoor Group:
In 2023, the two leading players in the Nordic hunting, outdoor, and sport fishing industry, Jaktia and Interjakt, merged to form Burdock Outdoor Group. The company operates 170 stores with a combined turnover of approximately EUR 200 million.
About OrganoTex:
OrganoTex® is a Swedish innovation based on a patented green technology inspired by the water-repellent properties of the lotus plant. The brand includes textile and shoe waterproofing, detergent products for functional garments and a industrial DWR. All products are PFAS-free and readily biodegradable – so nothing is left in nature. OrganoTex is owned, developed, and manufactured by the Swedish greentech company OrganoClick. For its green innovations, OrganoClick has won a number of awards. www.organotex.com, www.organoclick.com .
Contact:
Susanne Karlsson, Sales Manager OrganoTex at OrganoClick, [email protected], +46(0)721945272