OrganoClick’s brand OrganoTex executes on growth strategy and expands to several new geographical markets

The demand and interest of the eco-labelled and PFAS-free OrganoTex textile and shoe waterproofing products continues to be strong. OrganoClick has therefore pursued an ambitious expansion plan to broaden the geographic reach and cater to a wider customer base, establish a strong presence and capitalize on emerging opportunities. The company has now partnered with carefully selected distributors and agents to penetrate new regions and unlock new business opportunities.

During Q3 2023, OrganoTex will be launched in the following new markets:

Germany, Austria, Italy, Poland, Slovakia, Czech Republic, Taiwan and Indonesia

In June, OrganoTex launched a new generation of textile waterproofing products. The new products are biobased and biodegradable, in addition to being free from PFAS, and have received the environmental label Oeko-Tex Eco Passport and USDA BioPreferred Certified Biobased Product

“There is great interest in our new portfolio with both improved performance and environmental profile. With these products, consumers can care for and extend the life of the garments they already have without spreading plastic polymers, fossil-based waxes or PFAS in nature. These products make us unique in the world and pave the way for success when entering new markets.” Says Susanne Karlsson, Sales Manager OrganoTex.

“We are thrilled to embark on this exciting journey of expansion into new markets,” says Peter Rydja, VP and Head of GCM Business Unit at OrganoClick. “By leveraging the expertise and local knowledge of our trusted new distributors, we are confident in our ability to provide value to customers and strengthen brand presence in these markets while propelling our business to new heights.”

Formulärets nederkant

About OrganoTex:
OrganoTex® is a Swedish innovation based on a patented green technology inspired by the water-repellent properties of the lotus plant. The brand includes textile and shoe waterproofing, detergent products for functional garments and a industrial DWR. All products are PFAS-free and readily biodegradable – so nothing is left in nature. OrganoTex is owned, developed, and manufactured by the Swedish greentech company OrganoClick. For its green innovations, OrganoClick has won a number of awards. www.organotex.com, www.organoclick.com