Omnicar is approaching the launch of its digital sales platform with an experienced key hiring.

As previously announced, Omnicar will during the first quarter of 2022 launch a new digital sales platform for pre-owned electric and hybrid cars – a fully digital solution where the customer will be able to enter and finalize a car deal with the option of also choosing financing, service agreements, charging stations et cetera.

To ensure the success of this new sales platform, the company has appointed Simon Sylvest-Darket as the new Sales Director. Simon's primary focus will be to ensure Omnicar’s differentiation from traditional car dealers, by creating a fully digital buying process with a 24/7 presence for the customer.

Simon Sylvest-Darket comes from a position as a branch manager at one the largest car dealers in Denmark. With the responsibility for an annual turnover of +180 million DKK and 35 FTE, Simon has already shown great results. Within the same company, Simon also worked as a personal assistant to the Executive Board with a primary focus on optimizing and developing sales processes for the sale of more than 10,000 cars annually.

Mikkel Kofod Christensen says: ‘’We are very proud that we have been able to attract such a strong candidate for the position. Omnicar is moving very close to launching our fully digital sales platform for pre-owned electric and hybrid cars. With Simon’s experience and skills from the automotive industry, as well as his solid and proven track record, he is a perfect match for OmniCar and our journey going forward. Simon is one of the few in the industry who has a broad knowledge and at the same time an innovative approach to business development.’’

Simon Sylvest-Darket says: ‘’The launch of the new sales platform is in line with the inevitable digital journey within the automotive industry and the timing is therefore perfect. I see a great and unique opportunity to challenge the traditional approach of car dealing, and with a large market, the business model has enormous potential. It is a pleasure to feel the passion that the whole Omnicar team expresses, where everyone works to deliver a convenient and transparent customer experience. The ambition is high and it motivates me. I am super proud of being a part of the team and I look forward to delivering a sublime digital customer experience, reaching important milestones and achieving great results.’’

Simon Sylvest-Darket joined Omnicar Holding as a Sales Director on January 1, 2022.