Neola Medical secures U.S. trademark of Neola® logo ahead of market launch
Neola Medical AB announces that the company’s Neola® logotype featuring a lung symbol has been registered as trademark in the U.S. Trademark protection is a cornerstone of Neola Medical’s commercialization strategy, reinforcing the company’s position in the neonatal market and further enhancing its competitiveness ahead of market launch in the U.S. of the company’s medical device for continuous lung monitoring of preterm born babies.
“Securing trademark registration of the Neola® logotype in the U.S. is a key component of our market launch strategy. This trademark not only safeguards our intellectual property in our most important market, but also elevates the Neola® brand as a symbol of trust and innovation in neonatal care. Our brand represents quality, safety, and an aim to transform the standard of care in neonatal intensive care units around the world.”, says CEO Hanna Sjöström
Neola Medical introduced its new company name and branding platform in 2022, to align with the company’s positioning as a leading MedTech provider in neonatal intensive care. The Neola® logo, featuring a symbol that combines the image of lungs with the letter "N," was designed to reflect this focus. Trademark registration for the Neola® logo has already been secured in Europe and China.