Hans Bax appointed new Managing Director of Dagab

Hans Bax has been appointed as the new Managing Director of Dagab, and will effective 1 February 2024 succeed Nicholas Pettersson, who effective the same date will take on the role as Managing Director of Willys.

Effective 1 February next year, Hans Bax will succeed Nicholas Pettersson as Managing Director of Dagab, as Nicholas will take on his new role as Managing Director of Willys. Hans has worked at Dagab since 2011 in several different roles, most recently as Business Area Manager with responsibility for the Group’s business related to meat and poultry, fish and seafood, and fruit and vegetables. He is also responsible for the new semi-automated fruit and vegetable warehouse in Landskrona. Prior to this Hans served in roles such as Category Manager and Purchasing Manager at ICA, as well as Supply Chain Manager and Purchasing Manager at Lidl. Altogether Hans has been working in Swedish food retail for more than 20 years.

– I am very happy that Hans Bax starting from next year will assume the position as Managing Director of Dagab. He has many years of experience in food retail and has worked in different roles in Dagab during his more than 12 years within the Axfood Group. He has both breadth and depth in his competence and a strong commercial drive. He is also a very appreciated leader and has played a significant part in Dagab’s development in recent years. I look forward to following Dagab’s continued journey under Hans’ leadership, says Klas Balkow, President and CEO of Axfood.

– I am very happy and honoured to take on the position as Managing Director of Dagab. I have worked at Dagab for many years, and I am inspired by the strong operational development combined with the constant strategic renewal force that exists in all employees within the company. Together with all employees, customers, and suppliers I look forward to continuing to develop Dagab, says Hans Bax, incoming Managing Director of Dagab.