Further New Business Update - Ayima Group AB
Further to the press release from 30 April, 2021, Ayima today announces a further important new business win.
The client is a famous UK-based travel company, listed on the FTSE, and one of Europe's largest providers of low-cost flights, travel and accomodation. Following the completion of the agreement, Ayima CEO Mike Jacobson said "This is a significant win for Ayima in a number of ways. In particular it signifies that the travel industry is starting to make a comeback after the COVID-19 shutdowns, but also it shows that Search Marketing is an ever more important marketing channel in the post-pandemic digital world"
The contract is worth approximately 2.2 MSek in its initial term, but with significant scope to expand to new services within the agreement. The win brings the total new business signed so far in Q2 to 10.0 MSek.