Freetrailer and POWER expand partnership in the Nordics: 22 new locations and 93 trailers in Sweden
Freetrailer has entered into a multi-year country agreement with Power Sweden for rental of trailers. The agreement is in line with Freetrailer's strategy to strengthen its position in the largest Swedish cities. The agreement expands the partnership from 3 stores to 25 stores in Sweden with a total fleet of 93 trailers.
The expansion in Sweden is part of Freetrailer's broader collaboration with POWER across the Nordic region. In total, the partnership now includes 53 locations and 196 trailers in Denmark, Sweden and Norway, demonstrating the significant growth and success the partnership has achieved.
Robert van Toor, CEO POWER Sweden, says: "Today, we have signed an important national agreement with Freetrailer in Sweden as part of our focus on helping our customers with the ‘Last Mile Delivery’ in an easy and sustainable way. The trailers will be available at our stores with parking facilities. Freetrailer delivers a smart product with an easy app solution, and POWER will also benefit from plenty of exposure with our branded traveling trailers. Sustainability and a sharing economy are extremely important to us, and we look forward to the cooperation and more happy customers."
Johan Wijkander, Country Manager, Sweden at Freetrailer, says: "The interest in Freetrailer is growing rapidly in Sweden, with more users utilising our trailers for various transport needs. Our transport solution is uncomplicated and only requires customers to download our Freetrailer app, which works at all locations in Sweden. Freetrailer looks forward to continuing its success in Sweden and strengthening its network and presence. In 23/24, Freetrailer has seen rental growth of over 40% compared to the previous year. Over the past two years, the number of trailer rentals in Sweden has increased from 317,000 to 440,000. With the agreement with POWER Sweden, Freetrailer's total trailer fleet in Sweden will reach over 1,900 trailers by autumn 2024."
POWER is a growing electronics giant in the Nordic region. With nearly 200 stores across four countries, POWER plays a significant role in the Nordic market. Freetrailer's partnership with POWER emphasises its dedication to working with industry leaders and improving services to customers in an environmentally friendly way through sharing economy concepts like Freetrailer.