Fractal Announces Social Impact Initiative to Support Next Generation of Gamers
Gothenburg, Sweden - Fractal, a leader within the PC gaming hardware market has unveiled its ESG (Environmental, Social, and Governance) strategy and commitment to its investors and consumers. The strategy has two main focal areas: social impact and ease of investing. Fractal recognizes that sustainable, transparent and ethical practices are fundamental for long-term success and growth, given the rapidly changing business environment and consumer landscape.
Improving the mental health within the youth gaming scene
Fractal's social impact mission is to enhance the mental well-being of the upcoming generation of gamers globally. According to the World Health Organization (WHO), one in seven young people between 11 and 19 years old suffers from mental illness. Fractal envisions a world where young gamers can grow and thrive with appropriate support when needed, and considers this as a vital investment for our collective future.
Fractal is committed to promoting a healthy and inclusive gaming community. To achieve this, Fractal will financially support organizations chosen by their employees, and leverage the recently launched "Fractal Creator Program" on Twitch. This program includes Fractal's streaming ambassadors, who will participate in mental health awareness campaigns throughout the year, raising awareness and educating the community about mental illness and where to find support.
Fractal's VP of Marketing, Alexander Ernryd, commented:
"Being able to step into new worlds and stories to become part of a context and communities can be critical factors in feeling good. We believe that gaming under the right circumstances can have a truly positive impact where Fractal wants to contribute to a strong and healthy youth scene within the gaming community.”
Ease of investing and transparency by default
Fractal's ESG approach prioritizes compliance with global regulations and frameworks, maintaining high ethical standards to foster trust and accountability with consumers, associates, and investors. By selecting suppliers and partners who share these values, Fractal enforces a zero-tolerance policy against bribery, corruption, and unethical business practices. Adhering to local workplace regulations, upholding non-discrimination policies, and prioritizing health and safety are also crucial to Fractal's commitment to transparency. This approach ensures that current and future investors can feel secure in their investment. Transparency is also a cornerstone in Fractal's communication and approach to ESG, recognized as something that both consumers and investors highly value.
To learn more about Fractal's ESG journey and social efforts, please visit our group's website: group.fractal-design.com/sustainability/
For more information, please contact:
Alexander Ernryd, VP of Marketing
Telephone: +46 31 380 71 00
E-mail: [email protected]
About Fractal
Fractal is a leading company in the premium segment of PC gaming products. The Group was founded in 2010 and our products are currently sold in more than 50 markets worldwide. Fractal is the market leader in premium PC cases in several geographic markets, for example in the Nordic region, is top two in Japan, and holds a top-three position globally. The Company also has a strong market position within power supply units, cooling products and fans for gaming computers. Find out more at www.fractalgaminggroup.se.