Flexion strengthens management team

LONDON, 19 January 2023 – Flexion Mobile PLC (Nasdaq: FLEXM), the games marketing company has strengthened its management team as it prepares for future expansion and growth.

Victor Horbach has been promoted to General Manager of Flexion’s newly formed Distribution unit following four years as the company’s Chief Revenue Officer. Adrian Kotowski, CEO and Founder of Audiencly (which was acquired by Flexion last year) has been appointed General Manager of Influencer Marketing services at Flexion. Toby Heap has been hired as Head of Commercial Services to support the growth of the Distribution unit.

Under Victor’s leadership Flexion’s annual revenue from alternative app store distribution is 30 times higher than it was in 2018. Victor has been instrumental in building new revenue and audiences for many of Flexion’s top-grossing game developer customers, including Wargaming, FunPlus and Top Games. 

In his new role Victor will take over the day-to-day running of Flexion’s Distribution unit. He will oversee Flexion’s product, marketing, commercial and delivery service teams with the goal of continuing the company’s scalable growth. Victor will manage a team of 85 people and report to Flexion’s CEO, Jens Lauritzson.

Adrian has grown Audiencly into a leading influencer marketing agency  bringing top brands together with a network of more than 6000 personalities from all over the world. In his new role he will be responsible for overall direction and performance of influencer campaigns for Flexion’s and Audiencly’s customers. He will manage a team of 35 people and report to Jens.

Toby brings substantial experience as a senior leader in gaming organisations. Most recently he was Principal Business Growth Manager at Huawei where he worked closely with Flexion to grow developer’s revenue in the Huawei AppGallery.

At Flexion, Toby and his team will focus on building developer’s revenue and audiences in the alternative app stores through user acquisition, channel relations and performance marketing. Toby reports to Victor.

“We’re delighted to welcome Victor, Adrian and Toby into their new roles and are grateful to have maintained and attracted people with their talents,” says Jens Lauritzson, CEO of Flexion. “Their experience and skills will help us drive developer’s revenue to new levels while Flexion continues its expansion into new areas of game marketing.”