Flexion signs agreement with Fingersoft

LONDON, 24 January 2023 – Flexion (Nasdaq: FLEXM), the games marketing company has signed an agreement with Fingersoft to publish the developer’s worldwide hit mobile casual games Hill Climb Racing and Hill Climb Racing 2 on the alternative app stores. Flexion will distribute the games on the Amazon Appstore, ONE store, Samsung Galaxy Store and Huawei’s AppGallery, in Q2 2023. 

Hill Climb Racing and Hill Climb Racing 2 combined have accumulated over two billion installs and over €180M in net revenue across all its mobile platforms. Flexion’s distribution services will add revenue and new players from the alternative app stores through monetisation, platform relations and new user acquisition. There will be little upfront cost or work being required of the Fingersoft team. For Fingersoft, the partnership represents an opportunity to improve its brand and product recognition, and reach new users outside existing distribution channels.

“Flexion is adding an average of 10% to a game’s Google Play revenue by taking it to the alternative app stores,” says Jens Lauritzson CEO of Flexion. “We have more than 100 people with expertise and experience, and technology in growing revenue and audiences on the alternative app stores. No one else can offer this. Flexion had a game-changing 2022, in Q3 we reported revenue growth of 138%.We can’t wait to make Fingersoft’s hit games climb even higher.”

Hill Climb Racing and Hill Climb Racing 2 are physics-based driving games that challenge players with unique hill climbing environments with dozens of different vehicles. Both titles are free to play and extremely popular with players. During the first year of its release in 2012, Hill Climb Racing was downloaded over 100 million times. Hill Climb Racing 2 is the all-time top grossing arcade racing game on Google Play.