Everysport Group appoints Carl Waldenor as new Chief Commercial Officer (CCO)

Everysport Group today announces the appointment of Carl Waldenor as its new Chief Commercial Officer (CCO) and member of the Group’s management team. Carl has extensive experience as head of leading Swedish and international streaming services such as Discovery+ and TV4 Play, as well as the sports media site Fotbollskanalen. He commenced his new role on 13 May 2024.

Carl Waldenor holds an MSc in Business Administration from Stockholm School of Economics and has more than a decade of experience in business development and marketing of well-known digital consumer products in the Nordic TV and streaming industry.

Carl most recently worked at Warner Bros. Discovery (WBD), where he managed the Discovery+ streaming service in four countries and was part of the company's Nordic management team. He was also Head of Marketing in Sweden and responsible for WBD's Swedish digital business. Prior to that, he spent eight years at TV4, including as head of TV4 Play and Fotbollskanalen.

Waldenor also has many years of experience working with sports in a commercial and digital context, including Allsvenskan in soccer, the SHL in ice hockey, the Tokyo and Beijing Olympics and the PGA Tour in golf.

"We are delighted to welcome Carl to the role of Chief Commercial Officer. His experience of working at the intersection of product and market, and of successfully building subscription services in an international environment, makes him a great asset to the Everysport Group. With Carl on board, we are well equipped to continue to drive innovation and growth in sports technology and sports media," says Hannes Andersson, CEO of Everysport Group.

"I am very much looking forward to working with Everysport Group's strong portfolio of niche digital platforms and services around sports. With Elite Prospects, the company has a strong international product with huge potential yet to be exploited. Together with the company's sports data products and investments in areas such as equestrian sports and football, there are several exciting business projects to take on," says Carl Waldenor, newly appointed CCO, Everysport Group.

For more information, please contact:
Hannes Andersson, CEO, Everysport Group AB
Phone: +46 70 736 56 25
E-mail: [email protected]

About Everysport Group (publ)
Everysport Group is a leading Swedish company that develops digital platforms and services within sports tech and sports media. The Group's flagship product, Elite Prospects, is a globally leading hockey platform with over 22,000 paying subscribers and 1.5 million unique visitors per week. Everysport Group is headquartered in Stockholm with a local presence in the US. The Group is listed on Spotlight Stock Market with the ticker "EVERY".

For more information, please visit www.everysportgroup.com

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