DUG Barista potato drink now available at selected Hemköp, Willys, and City Gross stores in collaboration with Conaxess Trade as DUG Foodtech expands in the Swedish retail market
Starting February 2025, DUG Barista potato drink will be on the shelves at Hemköp, Willys, and City Gross. DUG Foodtech has signed an agreement with Conaxess Trade, the leading company in marketing, sales, and distribution in Denmark, Sweden, Norway, Finland, Austria, and Switzerland.
Through this collaboration with Conaxess Trade, DUG Foodtech gains access to a strong and experienced sales organization, that will initially help reach the selected 500 stores nationwide. "We chose Conaxess Trade because we believe they possess the strengths and ambitions we seek in a sales force for the Swedish market. Their expertise and network are invaluable for our growth," says Helene Nielsen, CEO of DUG Foodtech.
"We at Conaxess Trade see great potential in DUG Foodtech's products. Consumers and buyers are demanding climate-smart products that do not compromise on quality, and DUG Foodtech's product portfolio meets these demands. We look forward to developing the Swedish retail market with DUG Foodtech, and with our competence and experience, we will create opportunities in this project," says Frank Somander, Commercial Director Field Sales at Conaxess Trade.
A climate-smart favorite for coffee lovers
DUG Barista stands out from other plant-based beverages due to its main ingredient – potatoes. Potatoes are not only easy to cultivate, but they also require less water and resources than many other crops, making DUG Barista a climate-smart choice with one of the lowest carbon footprints in its category. The beverage is specially developed to perform optimally in coffee, with a creamy consistency that makes it perfect for frothing. Baristas across Europe give it high marks for its taste and functionality.
For more information, please contact:
DUG Foodtech AB
Helene Nielsen, CEO
Telephone: +46 732 22 76 35
E-mail: [email protected]
About DUG Foodtech AB (publ)
DUG Foodtech should be the natural choice for all actors in the transition to plant-based foods. The company’s business concept is to use its own patented methods, innovative solutions and know-how to develop and sell products that the market demands. Changes are required for the food industry to reach its set climate goals. The company is contributing by its investment in plant-based foods with a low climate footprint, raw materials that are easily grown and available, and health benefits for the end consumer. The company and its well-established partners in priority markets and channels provide the conditions to grow in a global market, valued at USD 100 billion. The share is listed on Nasdaq First North and is traded under the name DUG. Read more at ir.dugdrinks.com. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: [email protected].