Change in Penneo’s management - Penneo welcomes new CMO

Company Announcement No. 34-2022

Copenhagen, 16 December 2022

Penneo appoints new Chief Marketing Officer as of 1 January 2023 

Penneo today announces the appointment of Daniel Selde to a newly created role as Chief Marketing Officer. Daniel Selde will step into his new role as of 1 January 2023. 

In Penneo, Daniel will head up the marketing team and drive strategic initiatives that are fundamental to facilitate growth and increase revenue as the company continues to execute its growth plans and intention to expand operations across new markets in Europe. This includes company positioning, brand development, and digital marketing aimed at generating demand for Pennos products. 

Commenting on the appointment, Penneo CEO Christian Stendevad said:

“Daniel will play a key role in our ongoing effort to become the market leader and preferred partner for the audit and accounting industry in Europe – a position that is important for us because it serves as a platform to reach adjacent markets with our Penneo Sign and KYC products. Through his career Daniel has accumulated marketing leadership experience in growth companies that are transitioning from startups to scaleups. He is also a tech savvy person that knows how to leverage digital channels to connect with current and prospective customers. I am delighted that he has chosen to join the Penneo team.”   

Daniel Selde is a Danish national and a master's graduate of IT & Marketing who has 10 years of experience building industry-best marketing teams. He has focused on delivering substantial growth and strategic efficiency improvements in SaaS and e-commerce companies that have outpaced the performance of competitors.

Commenting on his new role as CMO, Daniel said: 

“I am really looking forward to putting everything I have worked on in recent years into play at Penneo. Joining the company at this stage of its growth journey is particularly interesting and I am confident that I can help the company grow across industries and geographies.”