Brain+ hires UK health tech rising star as Chief Commercial Officer

Copenhagen, Denmark, 28 June 2024 – Brain+ A/S (Nasdaq First North: BRAINP)

• Devika Rani Wood has been appointed as Chief Commercial Officer to build and drive growth of Brain+’ commercial business in the UK
   
• Devika is an award winning executive healthtech leader and brings extensive UK-focused health tech experience from roles at ORCHA Health LTD, AXA Health, and Vida
   
• The new hire substantially strengthens Brain+’ commercial profile to accelerate the adoption of the company’s dementia management solutions into the UK National Health Service and scale international sales 

Brain+ A/S (“Brain+” or “the Company”), a pioneer in health tech solutions for better dementia management, is pleased to inform of the appointment of Devika Rani Wood into a new position as Chief Commercial Officer (CCO). Devika will join the BrainPlus team on 14 August 2024, coming from a position as Senior Vice President of New Markets at ORCHA Health LTD, which is the UK’s premier service for assessing quality of digital health and medical software solutions. Devika will be based in the UK with the objective of using her extensive UK commercial scale-up and fund-raising experience to build Brain+’s operations and market presence in this key market. She will focus on establishing UK strategic partnerships and customer relations to build and expand market reach and drive business and revenue growth. 

Devika Rani Wood, new Chief Commercial Officer, Brain+: “I am really honoured and excited to be joining the incredible team at Brain+ to support their mission pioneering dementia management solutions throughout the UK and globally. The dedication the team has to developing innovative and evidence backed solutions is inspiring and the market opportunity is remarkable. I look forward to leverage both my personal and professional experience in the aged care tech space to drive their mission into the market.”

Proven track record in the UK commercialization of new healthtech solutions
Devika brings a wealth of experience of how to implement and scale software-based health tech solutions in the UK market from her previous roles; An award-winning health tech entrepreneur herself, she was founder and CEO of Vida, a revolutionary elderly care service, which within 12 months delivered £2.1m in revenue and signed contracts with 8 key local London authorities. Devika successfully exited after 3 years of operations before the company embarked on an M&A strategy. She was awarded Forbes30u30 for Healthcare and Science for her achievements in Vida.

In ORCHA Devika has successfully scaled operations into the US and life sciences sector globally, securing multiple six-digit £ large contracts. On the health care payer side, she was Director of Digital Health Propositions at AXA Health, UK (95 million customers worldwide), where she launched a virtual diagnostic service as part of their virtual GP (General Practitioner) offering, during the COVID-19 pandemic, resulting in 100% growth year on year in revenue.

Devika’s extensive background in elderly care focused digital health and strategic market expansion makes her an ideal fit for the Brain+ entry to the UK market. Her deep understanding of the UK health tech landscape will be crucial in driving the adoption Brain+’s dementia management solutions within the National Health Service (NHS) and care sector Her proven ability to implement and scale digital health solutions will support Brain+’s goal of integrating its technologies into the NHS and the care sector, thereby improving care for dementia patients across the UK.

Proven track record of fundraising 
Devika also brings extensive experience and a long track record in accelerating and fundraising for start-ups. She has designed and operationalised multiple accelerator programs covering a portfolio valuation of £1bn+ leading entrepreneur services, business development and operations. At VIDA, she raised more than £4m in funding from Angel and other institutional investors, delivering £2m. She has a strong media profile and has a long history of media features, pitching, and key notes presentations.

Contact Information
CEO and Co-founder Kim Baden-Kristensen, phone: + 45 31 39 33 17, email: [email protected]

Brain+ mission: Become the preferred provider of certified health tech solutions for better dementia management, servicing one million people affected by dementia by 2030.