BHG Group subsidiary Vitvaruexperten acquires Hemmy AB with annual sales of SEK 103 million
BHG Group AB’s (publ) (“BHG”) consumer appliances and household products business, Vitvaruexperten.com, has acquired just over 51% of Hemmy.se, with an option to acquire up to 100% of the company. Hemmy.se conducts online sales of consumer appliances, household appliances, and home and garden products in Sweden. The acquisition will broaden BHG’s offering on Vitvaruexperten.com as well as on the Group’s other relevant platforms. The acquisition will also enable further economies of scale in terms of purchasing, logistics and market strategies. Sales for Hemmy.se amounted to SEK 103 million in 2021.
“The bolt-on acquisition of Hemmy.se marks another addition to BHG in key product categories, and the company’s products are an excellent fit for a number of our DIY platforms. We are impressed by what the team behind Hemmy has achieved so far and very much look forward to creating economies of scale in several dimensions,” says Adam Schatz, CEO of BHG.
“We have high growth ambitions and see this acquisition as a perfect match with Vitvaruexperten’s product range and expansion across all of our markets and other BHG platforms. In cooperation with Hemmy’s fantastic employees, we will take major strides forward together,” says Mattias Brost, CEO of Vitvaruexperten, who will head the merged business created through the acquisition.
For more information, please contact:
Adam Schatz, President and CEO of BHG Group
Tel: +46 (0)709 32 43 00. E-mail: [email protected]
Johan Hähnel, Head of Investor Relations, BHG Group
Tel: +46 (0)70 605 63 34. E-mail: [email protected]
The information was submitted for publication, through the agency of the contact persons set out above, at 16:00 pm CET on 23 February 2022.
About BHG
BHG is the number 1 consumer e-commerce company in the Nordics. In addition to our Nordic operations, we also have a significant presence in the rest of Europe, as well as in selected markets outside of Europe. Our strong position in these markets makes us the largest European online pure-play within the home improvement space, meaning do-it-yourself and home furnishings. With an ecosystem of online stores, supported by physical destinations and services, such as last-mile deliveries and installation, we offer the market’s leading range of well-known external and strong own brands, totalling close to 1 million unique products and encompassing a complete offering within DIY, leisure, furniture and furnishings.
The Group includes over 100 online sites – including sites, like www.bygghemma.se, www.trademax.se,
www.chilli.se, www.furniturebox.se and www.nordicnest.se – and over 70 showrooms. We are headquartered in Malmö, Sweden, with operations throughout Europe. Our share is traded on Nasdaq Stockholm, under the ticker “BHG.”
The BHG brands employ more than 2,000 people, working every day to create the ultimate online shopping experience by combining an unbeatable product range with smart technology, leading product expertise and a broad range of services.