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Bambuser AB Publishes Year-End Report for 2021

Stockholm, Feb 11 2022, Bambuser concluded 2021 as its best year ever – MRR landed at all-time-high 7.4 MSEK, a growth of 174% YoY (22% QoQ) and sales increased by 345% YoY.

Today Bambuser publishes its Year-End Report for 2021, confirming continued growth, significant adoption of Live Video Shopping technology in all industries and Bambuser being a solid and strategic long-term partner for retailers.
The report – which can be found at bambuser.com/ir – provides details of the company’s financial performance throughout 2021.

Commercial Highlights
Throughout Q4, Bambuser continued to sign a significant number of new customers, many of them in new verticals and markets. 
Further, the year closed with a high renewal rate of expiring agreements with customers including Farfetch, Macy’s Inc, Boozt, Kjell & Company, Apotea and Åhléns, as well as strengthened partnerships with large enterprise customers such as Clarins and LVMH. All contracts have a minimum term of 12 months and several up to 24 months. Also, Publishing is a new, additional customer segment that has successfully gained traction.

Product Development
With a focus on its Full Loop offering – a seamless product ecosystem consisting of One-to-Many, One-to-One and One-to-Few – Bambuser now provides retailers with video experiences across all customer journey touchpoints, cementing itself as a leading, strategic, all-round partner. 
Also, significant updates during 2021 included API and SDK capabilities, regional adaptations, UI and UX improvements and advanced accessibility compliance.

Full Year: Jan – Dec 2021

  • Total Revenue amounted to 166.8 MSEK (42.4)
  • Sales amounted to 138.5 MSEK (31.1), an increase of 345%
  • Adjusted EBITDA amounted to -93.3 MSEK (-37.5)
  • EBIT amounted to -231.0 MSEK (-63.7)
  • Net income amounted to -231.1 MSEK (-63.7)
  • Earnings per share amounted to -1.18 SEK (-0.54)
  • Cash flow from operations amounted to -85.5 MSEK (-35.0)
  • Total contract value (TCV) grew by +526% to 218.8 MSEK (34.9)


Fourth Quarter: Oct – Dec 2021

  • Total Revenue amounted to 61.7 MSEK (20.6)
  • Sales amounted to 53.0 MSEK (13.8), an increase of +283%
  • Adjusted EBITDA amounted to -25.0 MSEK (-18.3)
  • EBIT amounted to -72.9 MSEK (-41.5)
  • Net income amounted to -73.0 MSEK (-41.5)
  • Earnings per share amounted to -0.35 MSEK (-0.25) 
  • Cash and cash equivalents amounted to 542.4 MSEK (318.4) at the end of Q4 and cash flow from operations amounted to -8.5 MSEK (-15.1)
  • Monthly Recurring Revenue (MRR) amounted to 7.4 MSEK (2.7), an increase of +174%.
  • Total contract value (TCV) grew by +240% to 61.7 MSEK (18.1), of which 41.1 MSEK is guaranteed revenue.
  • 35.0 MSEK, i.e. 57% of the total TCV, is recurring license revenue that will be included in the MRR moving forward (and recognized pro-rated as per the duration of the agreements).


As a future-facing, environmentally conscious company, Bambuser AB has decided not to print the Year-End 2021 report. A printout can be distributed to shareholders upon request.
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