Ayima Group to Acquire Leading UK Digital Content Agency

Ayima today announced that it has signed a letter of intent (LOI) to acquire 100% of the share capital of a leading UK-based Digital Content Marketing Agency, UK Linkology Group (“Linkology”).  

The initial purchase price agreed is GBP 3.5 million (approx. SEK 45 million). Linkology showed an EBITDA for the Financial Year ended 31 October 2023 of approx. SEK 17.5 million from Revenue of approx. SEK 57.5 million. The acquisition also contains provisions for an earn-out that will provide strong incentive for profit growth in the following 24 months.

The acquisition is the result of a long negotiation between the parties and marks a transformational moment for Ayima Group, with a strategic pivot towards a target client base of smaller, more agile companies. Linkology has experienced a rapid growth in recent years to become a leader in its field with over 300 active clients, both small and large. The deal will provide the group with a wealth of cross-selling and growth opportunities, access to AI-enabled technology, significant cost efficiencies and strong cash flows. 

The initial consideration will be paid with a combination of cash and shares and completion is dependent on suitable financing arrangements being achieved, along with thorough due diligence oversight.

The acquisition is expected to be completed by 31 March 2024 and further information will be released when it becomes available.