Audientes adds new channel to India distribution network through collaboration agreement with pharmacy chain, Thulasi.
Press Release, no. 6-2022
September 30, 2022
Audientes A/S and Thulasi Pharmacy Private Limited, India, today announce a Collaboration Agreement for the sale of Audientes' self-fitting hearing aid , Ven™, in Thulasi’s pharmacies located in 23 cities across the southern states of Karnataka, Kerala and Tamil Nadu. With this agreement, Audientes has added a new distribution channel to its India network.
Audientes has entered into a collaboration with one of Southern India’s most well-known pharmacy chains, Thulasi Pharmacy, with stores located in 23 cities across the southern Indian states of Karnataka, Kerala and Tamil Nadu. Today's announcement with Thulasi means that Audientes has now expanded its channel model from solely hearing aid dispensers to now also include pharmacies.
This investor news will not change the 2022 financial guidance for revenue and EBITDA results.
Expanding our distribution channels to the pharmacy sector
“We are delighted to enter this collaboration with Thulasi. With over 100 stores in 23 cities, Thulasi has considerable distribution power. It’s also exciting to expand our distribution channels to the pharmacy sector, so that more end users can be presented with Ven as a potential solution to their hearing loss. We are delighted to welcome Thulasi to our network and look forward to working with their team,” says Steen Thygesen, CEO, Audientes A/S.
Offering an entirely new category of product
Mr. Ramakrishnan, Managing Director, Thulasi Pharmacy comments: “I am happy to add Ven to our product portfolio. At Thulasi, we are always looking for new and innovative ways to better serve our customers. The addition of Ven to our store shelves means that Thulasi is now offering an entirely new category of product – namely, hearing aids. It will be exciting to see where this journey with Audientes takes us.”
Thulasi Pharmacy expects to commence sales of Ven in Q4 2022.
For further information, please contact:
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Mr. Steen Thygesen, CEO Audientes A/S Phone: +45 53 17 26 10 Email: [email protected] |
Mr. Raman PV Rao, Country Head Audientes India Pvt. Ltd. Phone: + 91 91770 49678 Email: [email protected] |
Mr Ramakrishnan, Managing Director Thulasi Pharmacy, India Phone: + +91 42225 41045 |
About Audientes A/S
Audientes A/S is a Danish technology company specializing in smart, self-fitting and affordable hearing aids. Audientes’ unique hearing aid solution, Ven™ by Audientes, is available for purchase in the Indian market, online and in retail, and will be introduced to the US over-the-counter market and other markets in the coming years. Audientes’ mission is to help the approximately 500 million people globally suffering from disabling hearing loss who either cannot afford to buy one of the very expensive hearing aids on the market, or who do not currently have access to a solution to their hearing loss.
Audientes is listed on Spotlight Stock Market Denmark (AUDNTS) and headquartered in Copenhagen, Denmark with a subsidiary in Hyderabad, India.
For additional information please refer to the company’s websites, www.audientes.com or www.audientes.in
About Thulasi Pharmacy
Thulasi Pharmacy has over 100 stores located in 29 cities across the southern Indian states of Karnataka, Kerala and Tamil Nadu. The company has an annual turnover of approximately USD 21 million and over 1000 employees. Thulasi sells both OTC and prescription drugs as well as own-label products.