Audi announces partnership with Bambuser launching 20 new models through video commerce

Audi Sweden’s Digital Marketing Manager, Pontus Lamberg, highlighted the significance of this collaboration: “We stand behind the brand’s biggest model launch ever, with 20 new models over the next two years. Digital solutions will become a central part of the brand’s communicative strategy. After a careful evaluation process, the choice fell on Bambuser. It reflects our ambition to strengthen our technological foundation and offer improved video solutions through the digital customer journey.”

Maryam Ghahremani, CEO of Bambuser, said: “Audi is at the forefront of technological innovation and sustainability, and we are honored to support them on this journey by empowering them with the most modern and effective way of interacting with customers digitally. Together, we look forward to shaping the future of online sales in the automotive industry through the power of video.”

The partnership aims to create a new digital customer experience, drive conversion of inquiries, and ultimately increase sales. Audi is set to launch a series of interactive and educational videos in mid-September 2024. These videos will educate and engage Audi’s target audience by providing insights into different electric car models and their unique features.

According to recent research by Google, 75% of car buyers say an online video has influenced their purchasing decision. This is particularly relevant as 90% of car buyers research online before making their next significant purchase.

This collaboration between Audi and Bambuser marks a significant step in integrating digital solutions with automotive sales, enhancing the customer experience through innovative video commerce.