G5 Entertainment: Still on the Right Track - Redeye

Redeye comments on G5’s Q2-result. Both net sales and EBIT were somewhat weaker than expected. Net sales reached SEK 337 million versus our expected SEK 354 million. EBIT was SEK 43 million in comparison to our estimated SEK 63 million. Most of the negative impact came from User Acquisition Cost (UAC) which was 23% of revenue compared to our estimate of 19% of revenue. This resulted in SEK 11 million higher UAC than predicted.

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