Currys partners with Bambuser to reshape electronics retail
Stockholm — Bambuser, the leading video commerce provider, announced a new partnership with home electronics leader Currys.
"We are excited to embark on this journey with Bambuser," said Andy Gamble, Group CIO at Currys. "Video commerce presents a unique opportunity for us to engage with our customers more meaningfully and showcase our products to buyers one-on-one in a personalized and interactive way. We believe that this partnership will enable us to create enhanced shopping experiences that drive customer loyalty."
With the rise of e-commerce and changing consumer behaviors, Currys recognizes the need to innovate and connect with customers more engagingly. By teaming up with Bambuser to implement their virtual consultation solution, Currys hopes to continue leveraging the dynamic capabilities of shoppable video calls, allowing customers to interact with product experts, ask questions, and make informed purchasing decisions during virtual consultations – wherever they are. This personalized approach to shopping not only enhances the customer experience but also strengthens Currys' position as a leader in the consumer electronics industry.
"Following our successful partnership with Elkjøp in the Nordic region, we are thrilled to welcome Currys to the Bambuser community and expand our partnership with the Currys group; we look forward to delivering memorable shopping experiences that exceed expectations and drive business growth," said Louise Blomqvist, President EMEA at Bambuser.
The partnership between Currys and Bambuser unites two industry leaders in their commitment to go beyond traditional e-commerce and empowers consumers to purchase seamlessly and deepen their connection with the Currys brand.
