MyfirstApp Sweden: CEO Update on Vision and the Future of the Company

MyfirstApp Sweden offers a range of digital services, primarily consisting of digital applications tailored for children. The solutions are used by numerous preschools/schools where the apps are adapted with various developmental levels for learning and personal development. The apps go by different names and cover areas such as basic mathematics and cognitive abilities.

In early March 2024, the company's CEO, Jesper Nord, was interviewed by Per Stolt from Dagens Börs, read the full interview here (in Swedish). Today, the company further updates on how it will work towards expansion and increased sales in the future.



MyfirstApp's strategy is to offer its customers and users continuous and effective pedagogy. To achieve this, the company has developed the AI system and strategy Evolear. By using a developed, customized, and trained AI-driven algorithm, Evolear can deliver tailored tasks that dynamically adjust based on the user's abilities and progress.

The company's goal is for MyfirstApp to grow organically by integrating all existing MyFirstApp services with Evolear and through the acquisition of new educational genres, such as history, geography, and natural sciences.

In 2025, we plan to launch a new product, My First World, which is an interactive world where the user is invited into an educational adventure. My First World will combine entertainment with an endless number of challenges based on curricula with the help of the company's AI product Evolear.

In 2024, 10 Monkeys will launch an updated version of the global school competition Math Match, which has been a success in previous years. This is part of further integrating 10 Monkeys into more schools' existing learning systems.