Skincity founder Mikael Kjellman joins the board of Qliro - Börskollen
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Skincity founder Mikael Kjellman joins the board of Qliro

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Mikael Kjellman, former CEO and founder of the online beauty company Skincity was elected as a new board member of Qliro during the Annual General Meeting. The board position is his first external assignment since he sold Skincity to Axel Johnson.

Mikael Kjellman has long and valuable experience as a former CEO and co-founder of the successful online company Skincity. The e-commerce company was founded in 2011 and can be compared to an online skincare clinic with a carefully selected range of professional skincare and skincare cosmetics. The company showed strong growth over the years and established a loyal customer base. Mikael Kjellman ran and developed the e-commerce company together with his co-founder for about 10 years, until it was acquired by Axel Johnson.

“This is the first external assignment I have chosen to take since the sale of Skincity. Qliro has a strong product offering with the customer experience in focus. With my experience from fast-growing e-commerce companies, with a strong brand and a loyal customer base, I look forward to contributing to Qliro's business and the vision to become the retailers' best friend,” says Mikael Kjellman.

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