Canadian Red River Cooperative Ltd. chooses DecideAct for its strategy management

The Danish software company DecideAct has signed a contract with Red River Cooperative Ltd. in Canada. Among other things, Red River will use DecideAct's platform to create coherence and continuity in the strategic initiatives that will drive the business and the CO-OP brand forward for the benefit of members and communities.

Red River Co-op is a retail cooperative, serving Winnipeg and its surrounding communities. Their core business includes gas bars, food stores, pharmacies, commercial cardlocks, bulk petroleum, and propane. The Co-op is a service-oriented business providing meaningful value to members and communities with a dedication to achieving excellence. The Co-op has 1,800 employees across its corporate and lease-operated locations and is locally owned and governed by its 330,000 members.

The CO-OP brand is built on the idea of being truly local and the promise to stay that way. Each association works for the benefit of its respective members and communities in Western Canada, and the products and services they offer are slightly different, which is unique to the way CO-OP operates.

Craig Gilpin, Chief Executive Officer of Red River Cooperative Ltd. says: "DecideAct is an application that bridges a fundamental gap for most businesses, which is how to connect day-to-day operations and long-term strategy. We are very excited to use the DecideAct application to drive our business strategy towards further future success. Having seen the application for the first time about three years ago, I have been looking forward to reaching this point and can't wait to experience the seamless integration of strategy and active management."

Flemming Videriksen, CEO and Co-founder of DecideAct adds: "Red River Cooperative Ltd. is a very professionally run organization with a network of skilled, independent business owners, in addition to corporate operations. We are very proud of the trust they have placed in us, and we will do our utmost to live up to it. The agreement has come about in collaboration with our Canadian partner, Fred Pidsadny - a well-known and respected advisor in strategy development and implementation. It's proof that our commitment to partnerships creates value and that Canada is a geographic sweet spot for selling our solution."

Red River Cooperative Ltd. company website: https://www.redriverco-op.crs/sites/redriver

DecideAct company website: https://www.decideact.net