Embellence Group: Borås Tapetfabrik gives edge on the competition - ABG

We visited Borås Tapetfabrik on Wednesday
We assess there is limited technological risk for traditional wallpaper
EasyUp trademark is an enabler in tougher economic times


A dominant market position

We visited Borås Tapetfabrik yesterday, the production facility for all Boråstapeter wallpaper and also supplier to external parties to a lesser extent (LTM sales of SEK 48m to external customers). Consumer brand Boråstapeter has an impressive ~50% Swedish market share, but when it comes to traditional (non-digital print) wallpaper production, Borås Tapetfabrik is even more dominant at 80+%. The factory is able to produce wallpaper through screen print, flexo print, surface print and also digital print, the most recent technology.

Länk till analysen i sin helhet: https://cr.abgsc.com/foretag/embellence-group/Equity-research/2024/5/embellence-group---boras-tapetfabrik-gives-edge-on-the-competition/